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Life Chapel

Role: Designer
Brand System

Who: Life Chapel is a young church in the greater Toledo area. Set in the middle of a farm field, they serve a population primarily made up of young adults and families from many townships within Toledo.

Why: Life Chapel is experiencing a season of growth, and with this, they’ve undertaken a building remodel to accommodate the growing congregation. Alongside this building project, they also wanted a refreshed identity to grow with them.

What: This case study includes phase one of a multi-step identity design plan. This phase prioritizes their outward-facing digital touchpoints.

The crux of this system lies within a series of textures used in monochrome or duotone alongside a refreshed color palette and type system.

Below, you will see a variety of their pre-service reel screens as well as social media templates, designed with the flexibility and sustainability needed for this season of growth.

Monochrome Texture Palette

Duotone Texture Palette

Pre-service Reel

Social Media Template Series

Sub-Brands:
Beyond the brand system as it exists now, there was also a need to develop new systesms to accomodate growing ministry teams. These sub-ministries frequently operate with relative autonomy so they needed some guiderails to accomodate this new brand system while still identifying themselves as a unique arm of the Life Chapel family. Below you will see the logo system and sub-branding concepts that will grow with the ministries.

Sub-Brand Logomark System

Sub-brand Logo Lockups

Sub-brand systems

Greyson Perry

Portfolio