SEE WTR
ROLE:
PACKAGING DESIGN
BRANDING DESIGN
CONTEXT:
The challenge was to develop drink packaging to engage consumers on a deeper level through gamification
Each flavor comes with a secret message hidden around the bottle, when they are all assembled the user is given the clues to start a digital scavenger hunt.
Inspired by cereal box games, SEE WTR was created as a modern take on interactive packaging.
Website landing page